Why Website Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
For example you can be testing a new Ad you put up, by monitoring traffic on your site to check whether your visitors are increasing or not.
Why Google Analytics?
Google Analytics is one of the most popular digital analytics software. It is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website.
It allows you to customize your reports, setup filters for your website trackers. Uses sophisticated AI software that allows it to measure & predict all kind of trends to help you shape the success strategy for your business.
Real Time View
Google Analytics provides a real-time view of website traffic. Allowing to measure things down to a second.
It is one of the best indicators of where your audience spends most of the time. Knowing the average age of your website audience can help you to optimize your website accordingly.
Understanding where your customers come from helps you to formulate marketing strategies according to the physical location of your potential customers.
Knowing which browser most of your customers use, is essential for focusing and testing your web application to accommodate for your users.
New vs. Returning users
This one is a big indicator of the success of customer acquisition & attraction campaigns. It allows you to see how many people are returning to your site as well as the number of new unique users on your site.